1950 - After the death of George N. Dayton, Donald C. Dayton becomes president of The Dayton Company, thus ushering in a new generation of leadership. Eventually, all of the founder's grandsons—Wallace, George II, Kenneth, Donald, Bruce and Douglas—take leadership positions within the company.
1954 - The company's first expansion outside downtown Minneapolis takes place in March, when a full-line Dayton's is established in Rochester, Minn.
1956 - To meet the needs of busy suburban families, The Dayton Company expands to the suburbs of Minneapolis with the opening of Southdale Mall, the nation's first fully enclosed shopping center. Southdale changes the face of retail in the United States. Stores thrive as busy shoppers flock to the mall, and Dayton's follows suit with three more shopping centers over the next 20 years: Brookdale in 1962; Rosedale in 1969; and Ridgedale in 1974; all located within the Minneapolis/St. Paul metropolitan area.
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