The Birth of Target and Creation of it's Icon

                                                                Target's Birth :

On May 1, 1962, the Target's first grand opening in Roseville, Minn. Heralded as a, "new idea in discount stores," Target differentiates itself from other retail stores by combining many of the best department store features — fashion, quality and service — with the low prices of a discounter. Created as, "a store one can be proud to shop in, a store one can have confidence in, a store that is fun to shop and exciting to visit." 

                                                          Creation of an Icon :

Before the first store opens it  has to be given a name and define the new retail store. They debate more than 200 possible names. In a burst of red-and-white inspiration, they come up with "Target". The reasoning behind the choice was, "As a marksman's goal is to hit the center bulls-eye, the new store would do much the same in terms of retail goods, services, commitment to the community, price, value and overall experience."