1960 - Company recognizes an opportunity to develop and introduce a new kind of mass-market discount store that caters to value-oriented shoppers seeking a higher-quality experience. By this the company takes the first step toward transforming the organization from a family-run department-store chain into one of the nation's largest discount-store chains.
1961 - In the following year the Dayton Company plans to form a new discount chain store. The store's new president, Douglas J. Dayton, draws upon the company's vast wealth of department store experience and states that the new store will, "combine the best of the fashion world with the best of the discount world.
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